The Enzyme Digest Houston Nutraceuticals, Inc.
Issue 8, November 2005

Welcome to the Enzyme Digest where we cover topics on enzymes, digestion, and nutrition. Remember your enzymes at Thanksgiving Dinner!

Devin Houston, Ph.D.

in this issue
  • "The Enzyme Experts?" by Devin Houston, Ph.D.
  • Get a Bigger Discount on Enzymes
  • Customer Success Story
  • Make Some Gummy-Zymes!
  • Dr. Houston's Schedule

  • "The Enzyme Experts?" by Devin Houston, Ph.D.

    Here's an interesting exercise: Go to the Web, and search on the term "The Enzyme Experts". Your search will return at least 250 hits on at least 5 different companies professing to be "the enzyme experts" for developing enzyme supplements.

    So who's right?

    Let's see what exactly makes one an "expert".

    An expert is defined as "one with a high degree of skill in or knowledge of a certain subject." A little vague, but we get the idea. The definition also implies that there are degrees of expertise. So, how do we determine who is the top expert concerning enzymes? A little comparison shopping among some of the companies can shed some light on this: One company touts a chiropractor as their "enzyme expert". Another doesn't list any "doctors" or scientists, but does list their company officers. However, nothing in their backgrounds suggests that they have any scientific or technical expertise with enzymes, though they are apparently skilled in marketing and sales. Another company lists the names of certain researchers who have made contributions to the study of enzymes, but they are not affiliated at all with the company.

    Here's my point: Anybody can make a claim as to being an "enzyme expert". However, none of the companies I saw go on to say what qualifies them to be an expert.

    HNI claims to be THE enzyme expert based on the following:

    1. The company owner (me) has an earned doctorate in biochemistry.

    2. I have spent over 25 years studying and researching enzymes in medical universities and industrial applications. My research was federally funded by grants from the National Institutes of Health and the American Heart Association, and subsequently published in peer- reviewed journals.

    3. I have developed dozens of enzyme products based on MY own experience and knowledge, not that of others.

    4. I make my knowledge available to the public. HNI customers have access to what I know, and I strive to give as much information to you as you can stand.

    Enzyme products have become hugely popular lately, and so the competition to claim the "top" spot in enzyme expertise will undoubtedly increase. Don't be fooled. The indicator for what makes a company "The Expert" is not the number of products, but is the person behind the company willing to put his experience up to public scrutiny.

    Till next time, have a happy Thanksgiving!

    Get a Bigger Discount on Enzymes

    HNI offers a discount on the retail price of enzymes when 6 or more bottles are ordered at once. Customers placing larger orders of HNI enzymes may be eligible for an even greater savings. By combining orders with other parents in your area it may be easier to qualify for a larger discount.

    One of our customers already took the initiative to form a buying group. She reports,

    "There are 40 families currently participating. I do it each quarter. It takes about 20 hours of my time every quarter, to advertise the group order to the participants, make the spreadsheet of what to order, deposit the checks and make sure they cleared, place the order with HNI, sort and box the products by individual order (this takes the most time), and mail them to the participants."

    To keep members of your group informed and organized, the group leader may want to post the group's price list and other information on a website and communicate through an email list. Establish an ordering deadline for members, such as a certain date every quarter. Decide how distribution of the enzymes to group members will be handled.

    This offer is currently for enzyme products only. Terms are subject to change should the need arise. HNI is committed to helping customers and is pleased to offer this pricing discount.

    Customer Success Story

    from Sally Soendker,
    one of the parents featured in our DVD

    The first time I had ever heard of digestive enzymes was when I happened to go to a support group meeting. We had had our son Michael on the gluten and casein free diet at that point for over a year and a half. I will admit the diet was very difficult for our family. We were definitely seeing improvements in him on the diet, but it just seemed so overwhelming to me to think that he would always have to be on it. No matter how difficult, we just did it because we thought that was the right thing for him and knew of nothing else.

    I met a gal at the support group whose son had similar issues as my son. She too was stressed by the diet and had come across something that seemed like a safe and reasonable alternative. After the group meeting was over she and I discussed the enzymes her son was taking. She gave me the name of Devin Houston, and I wrote it down with his phone number. I went home that night and could not sleep hoping and praying that this would be an answer to some of the mysteries involving what was going on with our son.

    Make Some Gummy-Zymes!

    Our chewable enzyme tablets are great for kids who can't swallow capsules. Another option suggested by a customer is to use gumdrops. Cut a slit in the gumdrop and pour in the enzyme, then press the gumdrop together to seal. There are many online recipes for homemade gummies that may be used, similar to this easy one:

    Homemade Gummy Recipe
    1 small box (3 oz.) of flavored gelatin, such as Jell- O
    2 envelopes unflavored gelatin, such as Knox
    1/2 cup water

    Stir the above ingredients in a saucepan over low to medium heat, just until completely dissolved (about 2 to 5 minutes). Pour into candy molds. Once gummies are set, enzymes can be added as described above for gumdrops.

    Enzyme gummies should keep for a few days, and at least a couple of weeks if frozen.

    Please send us your ideas for getting kids to take their enzymes.

    Dr. Houston's Schedule

    Dr. Houston recently presented at the Autism Society of Ohio Conference.

    Upcoming Lectures Include:

    Dr. Houston speaks at no cost to parent groups.

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